Business Rules of Richard Branson

| April 11, 2011 | Reply

 

Virgin founder Sir Richard Branson during the ...I

I'm a big fan of Richard Branson. Half because he's a brilliant mind. Half because he's always held up a big fat middle finger to the status quo.

He does things his own way, takes calculated risks, sometimes loses, sometimes wins, but always learns.

That's a recipe for long-term growth… and i dig it.

I just finished a couple books he has written and here are my takeaways I've called "Richard's Rules of Business". These aren't officially his rules, just ideas and concepts that I've internalized.

  1. Break the Rules. Start from the attitude of "Yes I can – OF COURSE I CAN" – Unstoppable self-confidence.
  2. Have fun. Fun should be a prime business criteria. Fun is at the core of how he likes to do business.
  3. It is only by being bold that you get anywhere.
  4. If you are a risk taker, then the art of a good risk is to protect your downside while not limiting your upside.
  5. The bgest way to cope with a cash crisis is not to contract, but to expand your way out of it.
  6. Make up your mind on whether you can trust someone in the first 60 seconds. Then, go with your gut.
  7. As Oscar Wilde said, "The only thinkg worse than being talked about is NOT being talked about."
  8. Separate your companies. This way ione fails, it will not threaten the rest of them. You will most certainly have disasters, so your job is to contain them.
  9. Numbers can be manipulated to prove anything. Don't just go by the numbers – go with gut instinct when looking at business.
  10. "My interest in life is giving myself huge, apparently unachievable challenges and trying to rise above them."
  11. When starting a business, survival is the key. Expenses are the wolves. Protect your young with cash.
  12. Always be reinventing yourself. The world moves and you have to stay ahead.

 

Enhanced by Zemanta

Tags: , , , ,

Category: At Work, Entrepreneur Insights