Category: Marketing

Clever Marketing Yields a 32% response

Clever Marketing Yields a 32% response

| August 2, 2012 | Reply

Pfaff Porsche Automotive from Toronto needed their target customer to visualize themselves in the new 911. What better way than to literally SEE their new car in the driveway of their home. Yes, some would view it as a bit invasive, but I think it works with a brand like Porsche. Although the idea is […]

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Advice from a Tech Journalist on How to Pitch the Media

Advice from a Tech Journalist on How to Pitch the Media

| December 6, 2011 | Reply

Good article from Sean Blanda on how to pitch the media. My $.02 addition to this is to have a story ready that shows how your product/service helps the target customer. We focus mainly on moms, and I have several real customer stories available on how we're able to make mom's life a bit easier. […]

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How Teenagers Use and Consume Different Media Channels

How Teenagers Use and Consume Different Media Channels

| July 13, 2009 | Reply

Here is a research note written by 15 year old Matthew Robbson while he was interning at Morgan Stanley. What's interesting is his thoughts on newspapers, pc gaming, and the internet. For the internet, he says that kids basically use social networking and search. Everything else? Not so much. If you're in a business that […]

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How TakeLessons uses social media to sell services in the real world

How TakeLessons uses social media to sell services in the real world

| July 8, 2009 | Reply

Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social […]

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Guy Kawasaki speaks about social media at San Diego Venture Group

Guy Kawasaki speaks about social media at San Diego Venture Group

| June 29, 2009 | Reply

Image via Wikipedia Last week, I attended the San Diego Venture Group's Summer meeting. Guy Kawasaki spoke about social media and introduced the audience a few sites worth checking out. The two that I 've found most useful has been http://tweetdeck.com and http://objectivemarketer.com From the SDVG: Hello, Thank you for attending yesterday's SDVG breakfast program […]

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Why Link Farming is a Bad Idea for Your Website

Why Link Farming is a Bad Idea for Your Website

| May 18, 2009 | Reply

In this 6 minute video, Rand Fishkin of SEO Moz explains why setting up a link farm is a lot of work and, frankly, not worth the effort. Search engines have seen so many varieties of linking strategies that they are really good at detecting artificial systems. So, what’s the best way to get links? […]

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Biggest Organic Search Opportunity Could Be On Page 2 of Google

Biggest Organic Search Opportunity Could Be On Page 2 of Google

| May 5, 2009 | Reply

Here are a few search tips from the Search Analytics Conference in Tornonto. Links on the first page of Google get clicked 45 times that of subsequent pages (93% of all clicks come from the first page). This is very important to remember as your biggest organic keyword opportunities are current rankings of 11-15. If […]

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How to Use Twitter for Business

How to Use Twitter for Business

| April 27, 2009 | Reply

Are you trying to get the hang of Twitter? This slide show breaks it down for you… Twitter For Business

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Don’t Overdo the Advertising on Your Pages

Don’t Overdo the Advertising on Your Pages

| December 15, 2008 | Reply

In a new survey of 4,000 web users, which was undertaken to better understand consumer perceptions relating to ad clutter, cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and the visitor, Burst Media said. According to a new study by Burst Media, […]

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85% of People Still use the Yellow Pages?

85% of People Still use the Yellow Pages?

| October 27, 2008 | 1 Reply

Contrary to my common sense, a recent study by Knowledge Networks suggest that 85% of people used the printed yellow pages last year at least once. After they searched, 78% chose to contact at least one business – most through the telephone (see picture below). What the study does not cover is what percentage of […]

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Free Book – Learn the Secrets of Apple’s Marketing Strategy

Free Book – Learn the Secrets of Apple’s Marketing Strategy

| September 10, 2007 | Reply

Steve Chazin, a former marketing executive with Apple, has released a free downloadable book entitle “Marketing Apple: 5 Secrets of the Worlds Best Marketing Machine”

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SEO Tips for Bloggers and Site Owners

SEO Tips for Bloggers and Site Owners

| August 14, 2007 | Reply

Matt Cutts, Sr. Tech guy at Google, gave a great 1 hour presentation on the best tips bloggers can use to make their blog SEO friendly. While the focus is mostly on WordPress users, Typepad folks can also benefit from it. In essence, don’t be evil, and don’t try to trick your way to the […]

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