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San Diego Startup Event: Joe Kraus and Michael Robertson The difference between a big company and a startup

By At Work, Start Up San Diego, Start-Ups, No Comments Internet celebrities, Joe Kraus and Michael Robertson talk about the difference between working for a company and working at a startup.

This video was shot at the 10x100x100 San Diego Start-Up event in December 2011, hosted by Sweet Labs, with support from TakeLessons, Brightscope, and other San Diego Startups.

The purpose of the event was to showcase 10 San Diego startup companies that have raised $100mm in funding, and looking to hire 100 new people.



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Advice from a Tech Journalist on How to Pitch the Media

By At Work, Marketing No Comments

Good article from Sean Blanda on how to pitch the media.

My $.02 addition to this is to have a story ready that shows how your product/service helps the target customer. We focus mainly on moms, and I have several real customer stories available on how we're able to make mom's life a bit easier. People dig stories.

my advice to startups pitching the media

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Steven Cox Interview on Fox 5 News – Finding the Right San Diego StartUp Company to Work For

By At Work, Speaking, Start Up San Diego, Start-Ups,, Venture Capital, Videos No Comments Even with the unemployment rate in San Diego hovering around 10%, the city’s startup scene is bustling with activity and creating new jobs for San Diegans. CEO, Steven Cox, talks about the 10x100x100 event where 10 startup companies that have collectively raised over $100 million in venture capital and will be hiring 100 new employees next year.

A lot of technical and web people move to the San Francisco area to find work, but you’re saying there’s work right here and they don’t have to move?
• That’s Right!
• Cheaper to buy and rent housing here than in other hotbeds such as SV, NYC.
• A lot of startups are hiring

What’s it like working for a startup?
• Incredible! Faster pace. Quicker decisions. My startup:

For College Graduates:
o Instead of making coffee, make a difference.
o No cogs in the wheel
o Chance to work on things at a young age — (BEST BUY example)

For Senior people
o A chance to take your knowledge and build something you’re proud of.
o Make a positive, lasting impact.
o Grow leaders underneath you.
o Potential stock upside

Everyday, I wake up thankful that I get to go to work.
o Focused on building the new sort of company.
• A company with a conscious.
• A company that makes more than money, it makes a positive difference.
o Awesome people all focused on building a great company.
o Super laid-back dress code.
o No politics.

A lot of young Internet companies didn’t make it in the dotcom crash. What should a job prospect consider when looking at startups?

Not all startups are created equal.
• Management — is there adult supervision? People who have built and ran companies before.
• Culture — Do they have a strong sense of purpose, yet flexible enough to change on a dime.
• Funding — are they well-funded.
• Product or Service — is it something that truly adds value to people’s lives?

What type of jobs do startups hire for and what tips do you have on landing a job there?
• Big focus on Software engineering, product management and developmet, IT
• Marketing, Sales, Customer Support, Finance, HR

Tell us a little bit about the 10 x 100 x 100 event.
• 6pm Dec 1 at Sweet Labs (
Joe KrausGoogle Ventures focused on mobile, gaming, local services
Michael Robertson — SD Local tech hero.
• Focused on engineering and product talent

More information can be found at these sites:
http://10x100x100 and

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