Pfaff Porsche Automotive from Toronto needed their target customer to visualize themselves in the new 911. What better way than to literally SEE their new car in the driveway of their home.
Yes, some would view it as a bit invasive, but I think it works with a brand like Porsche.
Although the idea is not applicable to all businesses, the concept of getting creative is.
What should YOUR customers be visualizing with your business?