Joshua Porter is one of the best minds for social web design. I've enjoyed reading his blog on social web design for about a year now, and his presentations are insightful and useful to those of us working on improving our company.
In the following presentation, Joshua talks about how to design your sign-up pages. What is interesting to me is the shift away from developing something that's simply easy to developing around the idea of helping people become more motivated by showing how you will meet their need.
The full post is here: