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Free Book – Learn the Secrets of Apple’s Marketing Strategy

By September 10, 2007September 13th, 2012At Work, Marketing

Steve Chazin, a former marketing executive with Apple, has released a free (very short) downloadable e-book entitle "Marketing Apple: 5 Secrets of the Worlds Best Marketing Machine". In it, he gives a few pointers that every company or entrepreneur should remember when marketing their product.

Chazin, was a former Apple Sales and Marketing pro who worked with Steve Jobs in the re-creation and re-branding of Apple’s marketing efforts. His new company, Tubes Now, aims to change the way people experience media over the Internet. On Chazin’s blog, it’s described as "Web 3.0".

Web 3.0 already? Can’t wait for Tim O’Reilly‘s definition of this…