Skip to main content
Tag

company culture - Steven Cox | San Diego, CA

Video: How to be an All-Star at Work. A Peek Inside TakeLessons.com.

By Business Philosophy, Company Culture, Start-Ups, TakeLessons.com, Videos 2 Comments

If there’s one thing I’ve learned over the past couple years, it’s how critical it is to get the right team in place. The right team is more costly, takes longer to attract, but it pays for itself in spades by a quicker velocity and overall growth.

As we shift into a faster growth mode inside of TakeLessons, I wanted to paint a picture for my team on what it takes to be hired and, more importantly, what it takes to be an all-star. The company is growing fast, and we need people that have already been at the spot we’re going to be, and/or quickly assimilate into new roles, objectives, and way of doing business.

The lessons I’m teaching my team are not just applicable to those that work for TakeLessons, but they’re relevant to everyone in the workplace that aspires to grow into new roles and expand their work horizons.

  • Earn your spot on the team. It’s not given to you.
  • Get shit done.
  • Over-perform.
  • Do more than what you’re paid for.
  • Be responsible for your own growth.

So, I hope you take something valuable from this video and apply it into your own work. A transcript follows the video.

 

 

Transcript

I want to again bring to the forefront of what we’re looking to do and how we’re looking to make changes.

In essence we’re looking at a change of mindset. This is where we were – down here – and this is where we want to be – up here.

What does that mean?

I’m glad we’re a venture-backed company – less than 5% of the people that can even apply to be a venture-backed company have what it takes to get there. We’re about to be backed again – we can’t yet make a formal announcement – but we have a very good possibility that again our venture capitalists believe in us and our vision and what we’re trying to do, to where we’re going to be able to extend out what we’re looking to accomplish this year.

But with that comes responsibility. This again is what is expected of you.

First of all: very clear strategic thinking. You have to – everyone, including myself – and everyone in here – we have to raise our game as far as how we think. We have to be able to solve customer problems and work in an efficient and in a better manner.

Second of all, we’ve talked about this: Bold ideas. No longer can we just be satisfied doing the same thing and building our company. We have built an incredible platform that can be used and we’re going to utilize it to the best of our capacity.

Third, and the most critical – this is a requirement for flawless execution. What that means is we’re going to put our best foot forward, and this means making mistakes. We will quickly learn from those mistakes and fix them – absolutely as quickly as possible.

As I pointed out before, we are not a family. In a family, you can’t choose who you get. With family, you basically have to love them no matter what.

Instead, we are a team – and what that means is every single day, every month, every year, we earn our spots to stay on this team. All of us do, including myself. We do that by making sure that we are rock stars at what we do.

Sometime’s it’s not even enough just to make the team. Everyone can make the team in this room, because you are all very, very smart, intelligent, capable, awesome people – thank you very much and take a pat on the back – but what we want is All-Stars. Think of yourself as an All-Star. It’s not even enough to play pro ball. What we want is to be able to take that to the next level.

How to be an All-Star at Work

The big question is: How can you become an All-Star? I want to just go through a few quick tips for you on how to be an All-Star here at TakeLessons.

Get Shit Done.

The top thing that you can do no matter what is: get shit done. We’re not paid to show up. We’re not paid to look busy. We’re not paid to fill out a cubicle. We are paid to get shit done.

That is in essence what drives this business. We’re not here just to goof off. We’re here to take the most important task and make sure that we’re completing them.

How do we do that? First and foremost, make sure up front that you have very clear, specific goals in what you’re trying to do.

If you don’t know your outcome, if you don’t know where you’re shooting, you’re going to have a hard time getting there.

How many of you have written goals for 2013?

It’s very, very critical to do that. Again, you’re going to have a direct path. You know what you’re supposed to be focusing on. If you don’t have written goals, I highly encourage you to do so, both personally – and it’s required – professionally.

If you do not know what your goals are here inside the company, talk to your manager today before you go home. Make sure that you have a very specific plan about what you need to accomplish.

Once you have those goals, always focus on first things first. What does that mean? If you’re like me, I have a list a mile long of stuff that I need to do. There’s always more things to do than there is time to do it.

How do you know what to do?

Make sure you’re prioritizing your list every single day. Never do a “B” or a “C” priority when there is an “A” priority to do. That’s the simple key. If you know that you can do an “A,” do it first thing in the morning.

I was talking to one of you last week, who said, “Yeah, I’m trying to get more time efficient. How do I get more done?” One thing that this person was doing was coming in, reading emails, and catching up on the news the very first thing in the morning. It is related to the company? Yes, it’s important to do, but it’s not absolute top priority.

What we did is switch that around: what they’re doing is they’re taking the biggest thing that would make the highest impact on the company and making sure that they do it first.

Brian Tracy calls it eating that frog. It’s a metaphor: no one wants to eat a frog anytime, but you specifically don’t want to eat it in the morning when you get up. It’s the toughest thing to do.

If you can take that highest task, the ugliest thing to do (like a frog), that makes the biggest impact on the company, do it when you’re the freshest: first in the morning. That’s how you accomplish things.

Put up the Numbers.

If you do those things, you are going to put up incredible numbers. I don’t necessarily just mean sales numbers, but whatever you’re measured up against: you’re going to put up incredible, incredible numbers.

You guys know who this is?

[“Miguel Cabrera.”]

Anybody know what he did?

[“Triple Crown.” “He lost the world Series.”]

The Triple Crown. He got on base, basically with the highest batting average, the most home runs, throughout the most people of anyone in his league.

Does this guy ever have to worry about a job?

[“No.”]

Why? Because he’s an All-Star.

This is what I’m talking about. This is not the rules of TakeLessons. These are rules of life.

I was at a conference and someone said, “I’m afraid to work for a startup because I need job security.”

It doesn’t matter if you work for a big company or a small company. Job security is not in the job, it is in being an All-Star. It is putting up incredible numbers. That is what gets you to where you need to go. What’s great about that is you are the one in control of it. By deciding that that’s what you want to do, you’re going to knock it out of the park.

Master Your Role

Next, take a look at your role – focus on mastering and becoming awesome at that one role. Muhammad Ali was great at one thing: dancing, too,but he was an incredible boxer. He worked his ass off to make sure that he was the absolute best at his role.

Take your role and master it. Be the absolute best that you can possibly be and be an all-star in that particular role.

Help Your Teammates Win

It’s very important that you help your teammates win. Dwyane Wade could’ve taken the shot, but instead he passed the ball to LeBron.

This is a very important key. It’s not enough if one department wins. It’s not enough if you win and your department loses. We are all in this together. This company only works by all of us pulling together in the same direction.

Make sure that you’re an All-Star and then help someone else be an All-Star. if you know something that can help them, teach them. Share knowledge. Make sure that we’re collaborating back and forth.

Stay Flexible

Next, There’s a good possibility that whatever you’re doing today – by the end of the year – you’re not going to be doing that. It’s important to always stay flexible and know that things are going to change.

Did we have a year of 2012 that things change? Those of you who have been here a couple years, did things change?

[“Yes.”]

Hey, I can guarantee you one thing: if you look at today and where we’re going to be at the end of the year, things will fundamentally change in our business. Don’t get too hung up on exactly whow things are going to change. Roll with it, because I can guarantee you that no matter what, we’re going to look fundamentally different at the end of the year.

You are Responsible for Your Growth

Also, it is up to you to grow. The company can only do so much – we have restricted budgets, we don’t have systems in place yet for productive growth in a methodical manner for every single employee. We’re just not mature enough to get there. That is no excuse not to grow.

I’m reading 2-3 times a week at home. Why? Because I’m afraid that the company will pass me by. That’s something that I encourage each and every one of you to do. It’s up to you to have your own personal development program.

Like I pointed out in the last meeting: when things grow, you leave your comfort zone – and when you leave your comfort zone, that’s when the magic happens. That’s when you can continue to grow past where you are today and be able to take on – and it’s not just about production but it’s about how your capacity to produce increases. And this is how you become that All-Star.

Do More Than You’re Paid For

Finally, I was studying Napoleon Hill’s 17 Laws of Success and he said the number one way that you can make sure that you stay with the company that you want, or that you are always promotable is to do more than what you’re paid for.

What does that mean?

That means that if you are worth “X” – down here – and you are doing work at a level up here, it is impossible for you not to get noticed. Think about our customers – if we give them more value than what they’re paying for, they love us.

That’s the thing: if you want to continue to grow, if you want to be an all-star, do more than what you think you’re capable of. That’s how you grow into this role.

They said Cabrera is the last guy standing when it comes to batting practice. Over and over again. He’s the All-Star. He’s the king of the team, yet he’s the guy who’s in there first taking batting practice and he’s the last guy standing. He knows the rules. He knows that this is what it takes.

When you do that, what happens is your work naturally stands out. You can’t help but to get noticed.

These are very simple rules of life. These are not TakeLessons rules. You can apply them to anything that you do.

By doing that, what happens – that comfort zone of what you’re capable of doing continues to grow. While you used to be a hot Corvette – now, you’re a burning, flaming fire! This is where you want to go. This is where we need to drive the company.

I know we have what it takes in here to build a world-class company. It is going to be up to each and every one of us to make sure that happens.

We’re off to a really good start, it’s 10 days into the first month, we are going to have an incredible year.

What Do Your Employees Say When Leaving?

By At Work, Company Culture No Comments

As a CEO, one of my biggest jobs is to oversee a culture that represents our core values of resepect, perseverance, an ownership mentality, constant and never-ending improvement, and building things we're proud of. I believe it's the duty of corporations to be more than just a profit machine. I think they owe it to their team to build an ecosystem where the employees can build friendships and skills that last a lifetime.

I teach my team that the company will always continue to evolve, and people will come and go. But while a team member is here, we want to see them learn, grown, become better, make friends, hit goals, and become an all around better human being. And if we can build a culture like that, everyone that comes into the company will leave more confident and empowered than when they came in.

I also believe that the younger generation will seek out companies that share this viewpoint. They have seen the downfall of CEO's and companies – from Enron, to MCI, to the 2008 bank collapse. And this has been reflected in society with the Occupy movements. Future talent expects more out of their companies than what the old guard is ready to give. Thus, the best future talent will be attracted not just to the companies that pay the highest, but to the companies that pay well AND share the same belief systems as the people they wish to attract.

I love seeing one of our team members spreading their wings. While I'm not thrilled they are leaving the company, I'm always happy to see them chasing their dreams, knowing that TakeLessons helped them along the way.

One of our members, August Mao, is leaving tomorrow to pursue an acting career in LA. We wish him the best and hope he gives us a shout out on the Red Carpet one day.

We encourage team members to write their own goodbye. Here's what August had to say. I think it speaks to the type of culture I want to have and reinforces our belief that companies should be a place where people can flourish.

281242_10150236335772828_4849087_nMy Dear TakeLessons Family,

I cannot believe that the day has finally come for me to part ways with all of you. These past ten months have truly been an incredibly eye-opening experience for me. There is something extremely special about this place, something that I will remember to take with me as I embark onto the next chapter in my life.

Working here at Takelessons and meeting each and every single one of you has gifted me with new perspectives. In more ways than one, you have all given me hope. As I venture out into this world, I am hopeful that I will encounter others who are equally as genuine and kind as all of you. I am hopeful that there will be others out there who share the same positive energy and constant optimism that all of you possess. In the future, I hope to again find myself within a community where individuals treat one another with the highest levels of respect, where the importance of friendship and comradery trumps that of the more superficial things in life. I sincerely hope to find another family like you.

I have learned that life will not always be kind to us, and that it certainly will not always go in the direction that we have planned it to. Wherever I end up, there will surely be more obstacles – ones that will be both emotionally and physically challenging. And yet, it gives me confidence to know that somewhere on this big blue earth, I will always have a group of phenomenally wonderful individuals to come back to. From the very bottom of my heart, I want to thank each and every single one of you for all that you have done for me. Thank you for making me into a better person.

Please don’t hesitate to contact me if there is ever anything I can do to help. I look forward to keeping in touch with all of you and will make sure to keep you updated on my journey!

Much Love,

August

An Example of Letting Your Company Culture and Personality Shine Through

By At Work, Company Culture No Comments

Our Marketing Manager, Jon Crim, sent me this video made by the nurses and staff of Middlesex Hospital. I can only imagine how difficult it might have been for the group to all get together to shoot this video in real time, but it's cool to see the personalities of the people shine through.

Although I've never been to Middlesex Hospital, and will probably never go, I have a greater trust in them now simply because I see there are people – real people who seem to care – behind the brand.

I wonder if we've done enough to help people see our mission, our values, and why we're in business. Probably not. This helps me see that I need to ensure that our customers and browsers see the peeps behind TakeLessons. At the end of the day, the brand is only as good as the people behind it. 

Worth a watch through about 5:00 minutes.


 

Enhanced by Zemanta