Here are a few search tips from the Search Analytics Conference in Tornonto.
- Links on the first page of Google get clicked 45 times that of
subsequent pages (93% of all clicks come from the first page). This is
very important to remember as your biggest organic keyword
opportunities are current rankings of 11-15. If you can do something to
“bump” them up to the first page, chances are you will reap major
- Walk in your customers’ shoes. Use your analytics pathing tools as
a road map for a site visit; actually go through some of the common
paths your users take to see load times, drop off points, obvious
navigation issues, etc. Even try to spend the same minutes/seconds on
each page as the users do.
- In many multivariate tests, local phone numbers perform better than
toll free ones. “800″ numbers perform better than other toll free
numbers such as 866, 877, etc.
- Good stat to remember: “89% of consumers research products online yet only 7% of sales happen online.” (Yahoo’s ROBO study)