Seth Godin - Steven Cox | San Diego, CA

How To Blog More Frequently

By Blog, Personal Development No Comments

seth-godinI’m watching a video where Seth Godin is being interviewed by David Siteman Garland.

Seth is known for writing concise, meaningful blog posts every day (for the past 5 YEARS). Of course, I find this fascinating because sometimes I struggle with doing a couple a month.

DSG asked Seth about his methodology for blogging so often, and Seth gave the following tips:

1. First, just write how you talk. You never get talkers block, so if you just write how you talk, you’ll never get writers block. If you can say it out loud, you can write it down. Writers block happens when you think your writing is too important. Just be yourself.

2. If you learn to teach people, you will be come a better teacher (and thus, a better writer).

3. Be clear why you want to write. Seth does it because he wants to teach and share. If people come, great. If not, great. The reason he turned off his comments is because he doesn’t see upside of an anonymous heckler coming into his house and detracting value from other people.

4. Get comfortable with the fact that if you write, you will be criticized. The more you’re criticized, the more impact you’re probably having.

There are more nuggets in this interview, so I encourage you to head over to David’s site and watch it.

Then, say a few words, write them down, and go ahead and blog.

“We’re Going to Be the Next… (facebook / twitter / The Killers / fill in the blank)

By Start-Ups No Comments

Earlier this week, I was speaking with a few people at a breast cancer fund raising event at the San Diego Hard Rock. I was introduced to two budding entrepreneurs who had just launched a new music site geared towards helping bands market their services.

When I asked them to tell me a bit about what they do, they basically described their company as Twitter meets Facebook meets a record label meets iTunes. "We're going to be the next social media powerhouse," they told me. Best of all, they had launched 2 months ago and were getting "between 12 and 40 signups a day".

If there's anyone who believes in the power of positive thinking, it's me. Each day, I wake up and write my top 10 goals for the year. This is a habit I've done now for the past 20 years (I started early).

But, following someone else's business plan and setting their metrics as your own is a recipe for disaster. It makes your deviate from a well-planned strategy every time that your benchmark makes an announcement, and you'll find yourself chasing instead of leading. It seems that everyone wants to compare themselves to Twitter and Facebook when the reality is that these sites are an anomoly. They are not the rule. Part of it is luck, part of it is millions in funding, and part of it is a bunch of really smart guys with a clear strategy to execute against.

There is danger in trying to do too much right out of the gate. I've found that it's actually much better to scale back and focus on doing just one thing really, really well. Then, build on your success after you've proven that your customer is willing to pay you for something you're doing.

Image representing Seth Godin as depicted in C...Image by CrunchBase

Seth Godin had a post this week entitled "A million blind squirrels" which covers this topic. He reminds bloggers that to benchmark the 1 in 10,000 blogger who happened to land a book deal by writing irrelevant content is not the best guy to model. It's worth a read.

In summary, understand that starting a business is a long-term proposition. There are quick exits, but they are rare and getting fewer in this economy. Focus on building a business that builds true value for your customers.

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The Music Industry

By Entrepreneur Insights No Comments

Seth Godin, blogger/author, has a great piece on the current perils in the music industry. It’s amazing how clearly broken the model is to an outsider, yet insiders still persist on reveling in the past.

What to learn from the music industry

From the post:

1. Past performance is no guarantee of future success
single industry changes and, eventually, fades. Just because you made
money doing something a certain way yesterday, there’s no reason to
believe you’ll succeed at it tomorrow.