Social media - Steven Cox | San Diego, CA

Advice from a Tech Journalist on How to Pitch the Media

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Good article from Sean Blanda on how to pitch the media.

My $.02 addition to this is to have a story ready that shows how your product/service helps the target customer. We focus mainly on moms, and I have several real customer stories available on how we're able to make mom's life a bit easier. People dig stories.

my advice to startups pitching the media

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San Diego Urban Land Young Leaders Social Media Panel

By At Work, Entrepreneur Insights, Speaking, Start-Ups No Comments

Tonight, I'll be on the panel discussing how small and local businesses can use social media to their advantage. Here are my key points:

  • Focus on quality instead of quantity. Be consistent. Be real.
  • Make sure someone is assigned to the task with definitive plans.
  • Focus on Google Places, Facebook, and YouTube
  • Other secondary tools include Google Alerts, blogging, twitter, skweal.com and groupon
  • Showcase customers – not just yourself
  • Answer back customer praises and complaints

Finally, remember that the quickest way to overnight success is to work years on it.

Here are a few links that I've found that can also be of help to you:







Thanks to Steve Martini at Quality First Commercial (San Diego Commercial Real Estate) for the invite.

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Do you have a customer support problem? Make a video.

By At Work, Entrepreneur Insights, Web and Tech No Comments

A couple days ago, I needed to buy a couple shirts from Paul Fredrick, a men's quality clothier. I opened their website and tried to view some of the shirt details on my computer, but their zoom function wasn't working, and the100x100 pixel image wasn't giving me enough detail to make a decision.

So, I went through their customer support contact box on the site andlet them know. The next day, they politely wrote me back to let me know it was probably my cookies. I erased my cookies to the site and tried again, but no dice. The site was having a problem, and since they didn't know about it, that led me to believe it was probably isolated to the users of Mac/Firefox.

Rather than to write them again, I decided to make a short video and post it so they can see what was happening. It worked great and they are know aware of the problem.

First, I recommend you download Jing. Jing is a great little tool that allows you to immediately make videos of what's happening on your screen and I suggest you get the Pro version as it allows you to save files in a easy to use format. Then, just post to YouTube.

The next time you're trying to get help with a site, make a video and post it. It will save you a lot of time and will help the site out. 

The site was happy I made the video as well. Here's their response:

HI Mr. Cox,

Thank you for taking the time to report the Issue with our Product Zoom
feature. We did notice the issue on Friday and we are working to resolve
this issue. This issue is isolated to FireFox and Flash 10.0 on the OSX
platform… Until we resolve this issue you should be able to utilize the
Zoom feature using Safari.

We really appreciate you taking the time to create the video..what a
creative way!

Again Thank you
Shaifeez S.
Sr. Web Project Manager

—–Original Message—–
> Received: 11/14/2009 1:21 AM
> Subject: FW: Feedback : Website Comments
> Feedback from the website
> Date : 11/14/2009 1:21:09 AM
> User Name : Steven Cox
> Hello. I wanted to tell you about a bug that I am continuously getting on
PaulFredrick.com. I`ve made a 1 minute video of the bug and posted on
youtube so you can see it in action:
> Let me know if you have any other suggestions. I`d like to buy a shirt or
two, but I can`t see the details of them.

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How TakeLessons uses social media to sell services in the real world

By At Work, Marketing, Start Up San Diego, Web and Tech No Comments

Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social media company) for the invite.

While many in our field are taking a wait-and-see approach to social media, we feel it fits well within our mission to "inspire an entire generation through music". We can't inspire people if they don't know who we are, or what we stand for. Social media is a way for us to communicate our passion and listen to current and future customers.

Here is a slideshow of the presentation. Comments always welcome:

Guy Kawasaki speaks about social media at San Diego Venture Group

By At Work, Marketing, Web and Tech No Comments

Guy Kawasaki, American venture capitalist and ...Image via Wikipedia

Last week, I attended the San Diego Venture Group's Summer meeting. Guy Kawasaki spoke about social media and introduced the audience a few sites worth checking out.

The two that I 've found most useful has been http://tweetdeck.com and http://objectivemarketer.com

From the SDVG:


Thank you for attending yesterday's SDVG breakfast program featuring Guy Kawasaki. As promised, here is a link to the list of websites he featured in his talk:


(The link will also be posted on our homepage at www.sdvg.org by the end of the day.)

We hope you enjoyed the program, and we hope to see you at an upcoming SDVG event soon!


San Diego Venture Group
(858) 558-8750


Wed., July 22, 7:00am – 9:00am
"The Future of Successful Investment in Biotech"
Hyatt Regency La Jolla

Thurs., August 20, 4:30pm – 7:30pm
Annual Summer Social: "A Tropical Picnic in Paradise"
Scripps Seaside Forum at SIO

Wed., Sept 16, 11:00am – 4:00pm
Hilton Bayfront San Diego

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