Good article from Sean Blanda on how to pitch the media.
My $.02 addition to this is to have a story ready that shows how your product/service helps the target customer. We focus mainly on moms, and I have several real customer stories available on how we're able to make mom's life a bit easier. People dig stories.
A couple days ago, I needed to buy a couple shirts from Paul Fredrick, a men's quality clothier. I opened their website and tried to view some of the shirt details on my computer, but their zoom function wasn't working, and the100x100 pixel image wasn't giving me enough detail to make a decision.
So, I went through their customer support contact box on the site andlet them know. The next day, they politely wrote me back to let me know it was probably my cookies. I erased my cookies to the site and tried again, but no dice. The site was having a problem, and since they didn't know about it, that led me to believe it was probably isolated to the users of Mac/Firefox.
Rather than to write them again, I decided to make a short video and post it so they can see what was happening. It worked great and they are know aware of the problem.
First, I recommend you download Jing. Jing is a great little tool that allows you to immediately make videos of what's happening on your screen and I suggest you get the Pro version as it allows you to save files in a easy to use format. Then, just post to YouTube.
The next time you're trying to get help with a site, make a video and post it. It will save you a lot of time and will help the site out.
The site was happy I made the video as well. Here's their response:
HI Mr. Cox,
Thank you for taking the time to report the Issue with our Product Zoom feature. We did notice the issue on Friday and we are working to resolve this issue. This issue is isolated to FireFox and Flash 10.0 on the OSX platform… Until we resolve this issue you should be able to utilize the Zoom feature using Safari.
We really appreciate you taking the time to create the video..what a creative way!
Again Thank you Shaifeez S. Sr. Web Project Manager PaulFredrick.com
—–Original Message—– > Received: 11/14/2009 1:21 AM > Subject: FW: Feedback : Website Comments > > Feedback from the website > Date : 11/14/2009 1:21:09 AM > User Name : Steven Cox ————————————————————————- > Hello. I wanted to tell you about a bug that I am continuously getting on PaulFredrick.com. I`ve made a 1 minute video of the bug and posted on youtube so you can see it in action: http://www.youtube.com/watch?v=lxCCPX1iISs > > Let me know if you have any other suggestions. I`d like to buy a shirt or two, but I can`t see the details of them.
Our Marketing Director shared this video with me over the weekend. Lots of good stats in here on the changes that the social media platforms are providing. I am hearing more buzz about email being an “old” method of communicating. Wild…
Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social media company) for the invite.
While many in our field are taking a wait-and-see approach to social media, we feel it fits well within our mission to "inspire an entire generation through music". We can't inspire people if they don't know who we are, or what we stand for. Social media is a way for us to communicate our passion and listen to current and future customers.
Here is a slideshow of the presentation. Comments always welcome: