Good article from Sean Blanda on how to pitch the media. My $.02 addition to this is to have a story ready that shows how your product/service helps the target customer. We focus mainly on moms, and I have several real customer stories available on how we're able to make mom's life a bit easier. […]
Tonight, I'll be on the panel discussing how small and local businesses can use social media to their advantage. Here are my key points: Focus on quality instead of quantity. Be consistent. Be real. Make sure someone is assigned to the task with definitive plans. Focus on Google Places, Facebook, and YouTube Other secondary tools […]
A couple days ago, I needed to buy a couple shirts from Paul Fredrick, a men's quality clothier. I opened their website and tried to view some of the shirt details on my computer, but their zoom function wasn't working, and the100x100 pixel image wasn't giving me enough detail to make a decision. So, I […]
Our Marketing Director shared this video with me over the weekend. Lots of good stats in here on the changes that the social media platforms are providing. I am hearing more buzz about email being an “old” method of communicating. Wild…
Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social […]
Image via Wikipedia Last week, I attended the San Diego Venture Group's Summer meeting. Guy Kawasaki spoke about social media and introduced the audience a few sites worth checking out. The two that I 've found most useful has been http://tweetdeck.com and http://objectivemarketer.com From the SDVG: Hello, Thank you for attending yesterday's SDVG breakfast program […]
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