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Social media - Steven Cox | San Diego, CA

San Diego Urban Land Young Leaders Social Media Panel

By At Work, Entrepreneur Insights, Speaking, Start-Ups No Comments

Tonight, I'll be on the panel discussing how small and local businesses can use social media to their advantage. Here are my key points:

  • Focus on quality instead of quantity. Be consistent. Be real.
  • Make sure someone is assigned to the task with definitive plans.
  • Focus on Google Places, Facebook, and YouTube
  • Other secondary tools include Google Alerts, blogging, twitter, and groupon
  • Showcase customers – not just yourself
  • Answer back customer praises and complaints

Finally, remember that the quickest way to overnight success is to work years on it.

Here are a few links that I've found that can also be of help to you:


Thanks to Steve Martini at Quality First Commercial (San Diego Commercial Real Estate) for the invite.

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How TakeLessons uses social media to sell services in the real world

By At Work, Marketing, Start Up San Diego, Web and Tech No Comments

Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social media company) for the invite.

While many in our field are taking a wait-and-see approach to social media, we feel it fits well within our mission to "inspire an entire generation through music". We can't inspire people if they don't know who we are, or what we stand for. Social media is a way for us to communicate our passion and listen to current and future customers.

Here is a slideshow of the presentation. Comments always welcome: