Marketing

How Teenagers Use and Consume Different Media Channels

Here is a research note written by 15 year old Matthew Robbson while he was interning at Morgan Stanley. What's interesting is his thoughts on newspapers, pc gaming, and the internet. For the internet, he says that kids basically use social networking and search. Everything else? Not so much. If you're in a business that …

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How TakeLessons uses social media to sell services in the real world

Last week, I had the pleasure of speaking for the Social Media Breakfast San Diego group on how our company, TakeLessons is using social media in the digital world to effectively build trust and engage with music lovers on a hyper-localized level. Thanks to Adam and Erin of Digital Operative (a wonderful San Diego social …

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