Skip to main content

Saturday: Startup San Diego Launch Event

By June 8, 2012September 13th, 2012At Work, Speaking, Start Up San Diego, Start-Ups

Come be a part of the super-hot San Diego startup scene. I'll be speaking at the event tomorrow, June 9th.

Startup San Diego will host its launch event on Saturday, June 9, 2012 at the UCSD Rady School of Management from 9 a.m. to 1 p.m. The event is open to entrepreneurs, students, industry, and organizations that support the San Diego entrepreneurial community. Admission is free.

Startup San Diego launch event:                                                       

Date: Saturday, June 9, 2012

Time: 9:00 A.M. to 1:00 P.M

Location: UCSD Rady School of Management (see directions below)

Agenda includes Superstar Speakers from across California

Open to Entrepreneurs, Startups, Students, Industry, Support Organizations, Industry

Refreshment and lunch are served during networking session

Admission is Free: Registration Links:

Startup San Diego is the latest chapter of Startup California, a statewide effort to support the growth of startups in California in collaboration with The Startup America Partnership. The Startup America Partnership was launched at the White House in response to President Obama’s call to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. The Partnership is bringing together an alliance of major corporations, funders, service providers, mentors and advisors working to dramatically increase the prevalence and success of high-growth enterprises in the U.S.  AOL co-founder Steve Case chairs the partnership and the Kauffman and Case Foundations are founding partners, providing initial funding and strategic guidance. For more information on the Partnership, and follow at  and


9:00 – 9:30 – Sign-in and Networking

9:30 – 10:10 Program starts

Welcome by Kathleen Warner – Chief Operating Officer, Startup America [10 min]

Comments by Dean Robert Sullivan, UC San Diego Rady School of Management [5 min]

Mayor’s statement – Delivered by Lydia Moreno, Program Manager, Economic Growth Services Department [5min]

Sandra Godsey, eBay [10min]

Yoav Kutner,  Magento [10min]

10:10 – 10:30 Panel

10:30 – 10:45 Questions

Moderator: Brant Cooper – Introduction to Startup San Diego and California


Steven Cox –

Jayla Siciliano – Bon Affair

Hieu Bui – Cashie Commerce

Chris Corriveau – StockTwits CTO

10:45 – 1:00 Networking over Lunch 

Speakers Bios

Kathleen Warner



Startup America's Chief Operating Officer

Kathleen Warner serves as the Chief Operating Officer of the Startup America Partnership and is responsible for business operations and management of resources. Kathleen also coordinates a number of strategic activities and initiatives, including the Startup America Women initiative, all focused on heightening engagement with, awareness of and support for high growth startups.

Prior to joining the Startup America Partnership, Kathleen served as district director for a US Congressman where she oversaw multi-office district operations and helped develop and implement policy objectives, strategies and operating plans for the district. Kathleen, an attorney, also spent over ten years in the private sector.

Kathleen received her bachelor’s degree from Duke University and her J.D. from Brooklyn Law School.

Robert S. Sullivan



Founding dean of UC San Diego's Rady School of Management

Robert S. Sullivan, founding dean of UC San Diego's Rady School of Management, is an internationally acclaimed expert on entrepreneurship, knowledge management, operations and venture financing. In addition to serving as dean, he is the Stanley and Pauline Foster Endowed Chair. Prior to his arrival at UC San Diego, Dr. Sullivan served as dean of UNC's Kenan-Flagler Business School. Under his leadership, Kenan-Flagler rose significantly in the national rankings. He initiated a weekend executive MBA Program that was ranked 5th in the world by Business Week magazine in 2001. He also launched the OneMBA executive MBA program, the first truly global program delivered in partnership with four other top-tier international business schools.

From 1995 to 1997, Dr. Sullivan served as director of the University of Texas at Austin's IC2 Institute, a nontraditional international center for research and education on innovation, creativity, capital and commercialization. He held the J. Marion West Chair for Constructive Capitalism in the university's Graduate School of Business. Dr. Sullivan served as dean of the Graduate School of Industrial Administration at Carnegie Mellon University from 1991 to 1995. During his tenure, the school's rankings rose dramatically. He led a complete reengineering of the school's educational programs, including integrating advanced technology into the field of finance and creating experiential and international distance-learning opportunities for students.

From 1976 to 1991, Dr. Sullivan served in a variety of posts at the University of Texas, including the Joe B. Cook professor of management and associate dean for research and academic affairs in the Graduate School of Business. He was co-director of the Center for Technology Venturing, director of the Bureau of Business Research and director of the Manufacturing Systems Engineering Program in the College of Engineering. Dr. Sullivan was a Peace Corps volunteer in Ethiopia from 1968 to 1970, where he worked as a lecturer in production management in the College of Business Administration at Haile Selassie I University in Addis Ababa (now Addis Ababa University).

Dean Sullivan holds a doctorate in operations management from Pennsylvania State University, a master's degree in production management and quantitative methods from Cornell University and a bachelor's degree in mathematics from Boston College.


Lydia Moreno


Lydia Moreno is the Business Incentives Program Manager for the Office of the Mayor, Economic Growth Services.  She oversees the Government Incentives Team that administers several state and federal business incentive programs.  Lydia began her career in economic development in 1991 administering the city’s newly designated San Ysidro/Otay Mesa Enterprise Zone program.  Recently and in partnership with the cities of San Diego, Chula Vista, and National City, she was responsible for applying for a new regional Enterprise Zone designation in 2006. 


Lydia has served on several community and professional organizations including the Southern California Foreign Trade Zone Association, the California Association of Enterprise Zones (President in 2007 and 2008), the Mayor’s International Affairs Board, the San Diego Workforce Partnership’s Workforce Investment Board, and the City’s Business Finance Advisory Board.  Lydia is a graduate of San Diego State University.


Sandra Godsey



Sr. Director of Patent at eBay, will address M&A activities. 

Sandy's career started as an electrical engineer (BSEE, MSEE Drexel Univ., Phila.) working on digital controller and communication solutions with Motorola.   With this background, she then entered the field of Intellectual Property and has practiced as a patent and corporate attorney for almost 20 years in a variety of industries including medical devices, semiconductor processing, wireless technologies and devices, software, analog and digital electronics, Internet businesses and microprocessors.  She has worked extensively in technology licensing and portfolio building, including development and launch of the Kindle family of products at Amazon, development and management of the portfolio at Qualcomm, development and licensing of the Metamaterial (MTM) portfolio at Rayspan, and currently Sr. Director of Patents at eBay and an advisor to StarsVu.  She currently works on due diligence issues related to M&A as well as integration of acquired companies.


Yoav Kutner



Yoav Kutner is the Co-Founder and CTO of Magento and has been leading the Magento project since day one. Yoav has managed more than a hundred database-driven projects which gives him uncanny insights into the full view of web application development. He has an extensive understanding of technological processes, application life cycle and web architecture. Yoav is proficient in all major web programming languages and various development tools, databases and middleware. Yoav's skills and knowledge provide the backbone behind the architectural development of Magento, the world's fastest growing eCommerce platform.

Yoav received a Bachelor's Degree in Computer Science from UCLA.

Read more:


Panel Discussion


Brant Cooper



 I help startups get started.

Common wisdom is that startup success is dependent upon execution. But anyone can "execute". What are you executing on? Startups are about learning.

This is the primary theme of my book, The Entrepreneur's Guide to Customer Development.

I am quite fortunate to travel the world speaking about entrepreneurship and consulting with young companies. There's no better group to work with than passionate and optimistic entrepreneurs.


Steven Cox


Founder & CEO,

Steven Cox is the founder and CEO of, America’s leading music lessons company, and, the parent company of TakeLessons.

Based in San Diego, CA, TakeLessons is a privately held company with instructors in over 2,800 cities across the USA. TakeLessons also offers turnkey music lessons to private schools, after-school programs, and corporate wellness facilities.

 Before TakeLessons, Steven served as Managing Partner of Reddito Partners, a privately held management consulting firm specializing in web management strategy, web operations, e-commerce, and business development. Key clients included Cisco, Club Med, and Brian Tracy International.

 Before Reddito, Steven served as Vice President of Strategic Development for, the 44th largest site on the Internet. Steven’s specialty was to design and implement marketing, sales, and business operation initiatives. While at, Steven started the company’s sales and business development department, opened up regional branch offices, and was responsible for the production of multi-million dollar business development deals. He was instrumental in helping the company grow from 22 employees to 300. In 2000, Student Advantage, a publicly traded company, acquired the company.

 Before this, Steven was a founding employee and National Business Development Director for (PPRO), a business-to-business e-commerce platform, and the fourth highest performing public stock offering of 1998. He was responsible for initiating B-2-B commerce between educational institutions, governmental agencies, and their suppliers. During the time Cox was there, the company grew from 8 employees to over 400.

Steven graduated with honors and dual degrees in Finance and Human Communications from Eastern Kentucky University and now lives in San Diego, CA. He is also an accomplished songwriter, producer, and musician, with two released CDs and songs featured on radio and in film.


Jayla Siciliano


Jayla Siciliano, Founder & CEO BonAffair

Jayla Siciliano is an entrepreneur and wine lover who strives for balance. She credits her friends at Diesel and Burton for inspiring Bon Affair. During seven years as a product specialist for those global brands, happy hour was an essential job skill. Jayla loved it—until that morning in Hong Kong. After two weeks of toasting co-workers, she woke up at 5AM with a hangover and a new vision. She needed a lighter, everyday wine option that

fit her professional, active lifestyle. The solution: Wine spritzers. The problem? A good one didn’t exist. So Jayla made it her mission: Craft a better, modern spritzer worthy of America’s awesome wine culture. Between MBA classes, she consulted beverage experts. The spritzer had to share her values—all-natural, zero added sugar, real wine. She added antioxidants (why not?). After four years, Bon Affair is fully realized. Jayla plans to grow

Bon Aair into a global brand built on strong values, ethics, and a culture that’s rampantly creative, progressive, business-savvy and tactfully unserious. In whatever form, Bon Aair will be where vice meets virtue.

Hieu Bui


Founder & CEO of Cashie Commerce

Hieu Bui is the Founder & CEO of Cashie Commerce and has over a decade of experience analyzing industry trends, defining market opportunities and releasing ecommerce products. He is passionate about helping small businesses succeed and drives the strategy and business development efforts of Cashie Commerce to fulfill that vision. Hieu was previously the co-founder & president at WebAssist and graduated with a BS in Engineering from Harvey Mudd College.



Chris Corriveau

StockTwits CTO



Event Sponsors:

Cooley's 650 attorneys have an entrepreneurial spirit and deep, substantive experience, and are committed to solving clients' most challenging legal matters. Cooley's Emerging Companies practice has a long tradition of representing from small, high-growth companies with big ideas to international enterprises with diverse legal needs, Cooley has the breadth of legal resources to enable companies of all sizes to seize opportunities in today's global marketplace. The firm represents clients across a broad array of dynamic industry sectors, including technology, life sciences, venture capital, clean energy, real estate and retail.

The firm has full-service offices in major business and technology centers across the United States in Palo Alto, CA, New York, NY, San Diego, CA, San Francisco, CA, Reston, VA, Broomfield, CO, Washington, DC, Boston, MA and Seattle, WA.  The firm also has an office in Shanghai, China.


Directions to Hopkins Parking Structure

1. Take I-5

2. Exit Genessee Avenue

3. Head West (From the I-5 North, it would be a left turn; I-5 south would be a right merge)

4. Turn Left @ North Torrey Pines Road

5. Turn Left @ Northpoint Drive

6. Continue on Northpoint Drive. Northpoint Drive turns into Hopkins Drive

7. Entrance to the Hopkins parking structure is on the right after the second stop sign


Parking is Free Anywhere in Campus on Weekend


Walking Directions from Hopkins to Rady (Otterson Hall)

1. Within the Hopkins structure, take the northwest elevator to the top (7th) floor

2. Exit the elevator and turn right

3. Walk across the bridge to the Social Sciences building courtyard

4. Continue walking straight through the courtyard to the opening straight ahead to Ridge Walk

5. Turn right on Ridge Walk and head north towards the Rady School of Management

6. Along the way you will pass the Super Computer Center and RIMAC Arena on your right

7. Rady School of Management will be on your left