Tonight, I'll be on the panel discussing how small and local businesses can use social media to their advantage. Here are my key points: Focus on quality instead of quantity. Be consistent. Be real. Make sure someone is assigned to the task with definitive plans. Focus on Google Places, Facebook, and YouTube Other secondary tools …
San Diego Urban Land Young Leaders Social Media Panel Read More »
Here is a research note written by 15 year old Matthew Robbson while he was interning at Morgan Stanley. What's interesting is his thoughts on newspapers, pc gaming, and the internet. For the internet, he says that kids basically use social networking and search. Everything else? Not so much. If you're in a business that …
How Teenagers Use and Consume Different Media Channels Read More »
Over the weekend, I was thinking about how to make our site more valuable to our users. We have two of them – customers (students) and teachers. We have been wrestling with the idea of how much content our site should have since, in all candor, we don't make a cent from web content. We …
Creating a more valuable web site for your users Read More »